Psst. Close that browser window about your dream house or Blockchains Financevacation and get back to work.
You're not alone, though.
A new study reveals that the average American spends nearly 2½ hours a day "dreamscrolling" or looking at dream purchases or things they’d like to one day own.
According to the study by Empower, a financial services company, Americans are spending an average of 2.5 hours a day – or 873 hours a year – dreamscrolling on the phone or computer.
Half of the 2,000 respondents to the study said they dreamscroll while at work and of those, 1 in 5 admit to spending between three to four hours a day multitasking while on the job.
Gen Z'ers spent the most time dreamscrolling at a little more than three hours per day, while Boomers spend the least, or about an hour.
The majority of those who responded, or 71%, however, said that dreamscrolling is time well spent because it motivates them to reach their financial goals.
"People see dreamscrolling as one way they’re investing in themselves and envisioning what they want out of life – whether that’s when they want to retire, their dream home or next vacation," said Rebecca Rickert, head of communications at Empower.
How to visit Australia without flying:Holland America launches new Grand Voyage
Here's some more insights from the study:
Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher. Sign up for our free The Daily Money newsletter, which will include consumer news on Fridays,here.
2025-05-07 04:22923 view
2025-05-07 04:221410 view
2025-05-07 03:56474 view
2025-05-07 03:43192 view
2025-05-07 02:101207 view
2025-05-07 02:04877 view
Parker has been trying to find her place in the banjo world. So this week, she talks to Black banjo
NEW YORK (AP) — A U.S. labor agency has accused SpaceX of unlawfully firing employees who penned an
NEW YORK (AP) — A New York City subway train derailed Thursday after being sideswiped by another tra